How to Connect Your TikTok Account to Your Ad Account

If you’re ready to start TikTok advertising, connecting your TikTok account to your ad account is a necessary first step. Why? 

Because linking the two allows you to create ads that feel more personal and aligned with your brand. Plus, it gives you access to advanced tools like Spark Ads, which let you boost your organic TikTok content for maximum reach.

Whether you’re running ads for your business or your personal brand, this guide will walk you through the process of connecting your TikTok account to your ad account like a pro.

Step-by-Step Guide: How to Connect Your TikTok Account

Step 1: Set Up Your TikTok Ads Manager Account

If you don’t already have a TikTok Ads Manager account, create one at TikTok Ads Manager. Follow the setup process, which includes adding payment details and setting up your first campaign.

Step 2: Go to TikTok Ads Manager Settings

1. Log in to TikTok Ads Manager.
2. Click on the “Assets” tab in the top navigation bar.
3. Select “Accounts” from the dropdown menu.

Step 3: Link Your TikTok Account

1. In the “Accounts” section, click the “Add TikTok Account” button.
2. A pop-up will appear asking you to log in to your TikTok account.
3. Once logged in, authorize the connection between your TikTok account and your ad account.

Step 4: Verify the Connection

After linking, your TikTok account will appear in the “Accounts” section of your Ads Manager. Double-check that it’s the correct account and that everything is synced properly.

Step 5: Enable Spark Ads (Optional)

If you plan to use Spark Ads, enable them during the connection process or afterward by going to the Creative Settings in your Ads Manager.

Why Connect Your TikTok Account to Your Ad Account?

Before we get into the how, let’s talk about the why. Connecting your TikTok account to your ad account comes with some major benefits:

1. Boost Organic Content with Spark Ads

When your TikTok account is linked, you can turn your organic videos into Spark Ads. These ads feel natural and less “salesy,” helping you reach more people without breaking the TikTok vibe.

2. Build Trust and Authenticity

Your account name, profile picture, and video links are all shown in Spark Ads. This adds a layer of authenticity and trust, which is key for TikTok’s audience.

3. Streamline Account Management

Linking your TikTok account lets you manage everything from one place—your TikTok Ads Manager. This saves time and keeps your campaigns organized.

Tips for Success

1. Use the Same Account Across Ads and Organic Content

Linking the TikTok account you use for organic content ensures brand consistency in your ads.

2. Keep Your TikTok Account Active

An active account with engaging content increases the chances of your ads performing well. Post regularly to keep your profile relevant.

3. Test Spark Ads First

If you’re new to TikTok ads, start with Spark Ads to boost your top-performing videos. They’re easier to set up and feel more authentic to TikTok’s audience.

Final Thoughts: Connect & Go

Connecting your TikTok account to your ad account isn’t just a technical step—it’s a game-changer for how you manage and run campaigns. 

From boosting your organic content to adding a layer of authenticity to your ads, this connection helps you maximize TikTok’s potential.

So, if you haven’t linked your TikTok account yet, now’s the time. Once you do, make sure you understand TikTok ad costs before you start advertising and learn about GMV Max.

A seamless connection between your account and TikTok Ads Manager can open up a whole new world of advertising opportunities—and make running ads way more efficient.