Ever scroll through your TikTok settings and spot “Ad Authorization” and think, “Huh, what even is that?” You’re not alone.
This little feature is TikTok’s way of letting creators give brands permission to turn their videos into ads. Sounds intriguing, right?
But before you go hitting that toggle, let’s unpack what TikTok Ad Authorization is, how it works, and—most importantly—whether it’s worth it.
If you’re a creator collaborating with brands or just want to see your content go big, this might be your next power move. Or maybe it’s not.
Let’s break it all the way down.
What Is TikTok Ad Authorization?
Here’s the vibe: TikTok Ad Authorization gives you control over whether brands can use your content in their ad campaigns.
So, if a company loves that trending video you made with their product, they can’t just snag it for ads—they need your blessing.
Here’s how it works:
- You’re the boss. You pick which of your videos brands can turn into ads.
- It’s collab-friendly. If you’re working with brands, Ad Authorization makes it easier to let them boost your content to a wider audience.
- It’s hands-off. Once you authorize a video, the brand runs the campaign, but you still get exposure—and sometimes a payday.
How Does Ad Authorization Work?
- Turn It On
Head to your TikTok Creator or Business Tools, find the Ad Authorization setting, and switch it on. That’s step one. - Pick Your Favorites
Not all your videos have to be up for grabs. You get to choose which ones brands can use in their campaigns. (Pro tip: pick your best-performing or most brand-friendly content.) - Let the Brands Come to You
Once a brand gets the green light, they can use your authorized video in their ads. You get to chill while they do the heavy lifting of boosting your content. - Track the Buzz
TikTok lets you see how your authorized content performs as part of the ad campaign. More views, more engagement, more flex for your portfolio.
Should You Turn On TikTok Ad Authorization?
Let’s get into the tea—whether this feature is for you depends on your goals.
Why You Should Say Turn it On:
- Free Exposure: Brands running ads with your content = new eyeballs on your work.
- Collab Central: If you’re doing paid partnerships, this makes working with brands smoother and more professional.
- Boost Without Spending: Brands spend their ad dollars to promote your content, so you get the benefits of visibility without paying a dime.
- Passive Promo: Once your video is authorized, the brand handles the campaign while you keep creating.
Why You Might Not Turn it On:
- Creative Control: Once a brand uses your video, you don’t get much say in how it’s framed or where it shows up.
- Reputation Risks: If the brand’s campaign flops or doesn’t vibe with your audience, your name could take a hit.
- No Automatic Pay: Unless it’s part of a formal deal, you’re not guaranteed a cut of the brand’s ad spend.
TikTok Ad Authorization: The Verdict
TikTok Ad Authorization is like a backstage pass to more exposure—if you’re cool with letting brands use your videos. It’s a solid tool for creators partnering with brands or anyone looking to amplify their reach without spending their own cash.
But if you’re super protective of your content or prefer full control, you might want to keep that toggle off.
Bottom line?
If you’re chasing visibility and brand collabs, turning it on is a smart move. Just make sure you’re strategic about which videos you authorize. Because on TikTok, your content is currency—spend it wisely. And make sure that you're staying in line with TikTok content guidelines.
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