TikTok funny videos. Let’s talk about them. Not just the ones where someone trips over their cat or hilariously botches a dance challenge. I’m talking about the videos businesses are creating—the funny skits, goofy memes, and ridiculously relatable humor that get people laughing, tagging friends, and following your page. It’s a vibe. And it’s also brilliant for growing your business.
Why TikTok Funny Videos Work
They’re Instantly Shareable
Think about the last time you laughed out loud at a TikTok. Did you keep it to yourself? Of course not. You tagged a friend, sent it in a group chat, or maybe even stitched your reaction to it. Funny videos spread like wildfire because people want to share them. For businesses, this means your reach can explode overnight. One hilarious skit featuring your product? Suddenly, it’s in front of thousands—or even millions. Many brands have had viral campaigns on TikTok that are funny.
They Make You Relatable
The best funny videos tap into those “OMG, same” moments. You know, the ones where you see yourself in the joke. For businesses, this is gold. A candle company can joke about how their scents are better than your ex. A coffee shop can post a skit about surviving the Monday morning chaos. It’s not about being perfect; it’s about being real.
They Break Down the Ad Wall
Nobody loves ads. But a funny video? People don’t even realize they’re being sold to. They’re too busy laughing.
That’s the beauty of humor—it disarms people, makes them stick around, and leaves them thinking, “That brand’s cool. I like them.” Funny videos feel more like entertainment than marketing, which makes them higher converting ads.
How TikTok Funny Videos Help Businesses
They Show Your Brand’s Personality
TikTok funny videos make your brand feel human. They show there are actual people behind the logo—people who get it. When your audience sees you cracking jokes, poking fun at yourself, or just having a good time, they connect with you on a deeper level.
That connection? It builds trust. And trust leads to sales and could affect other metrics, such as increasing your average order value on TikTok. And if you don't know what your average order value is, you should definitely find out.
They Grab Attention (Fast)
TikTok is fast-paced. Blink, and someone’s already scrolled past your video. Funny content hooks people in those crucial first seconds. A surprising punchline, an exaggerated reaction, or even just a funny sound can stop someone mid-scroll. For businesses, this means your message actually gets seen—and remembered.
They Drive Engagement (and Sales)
Here’s the magic of funny videos: they don’t just make people laugh. They make people act.
They tag friends, leave comments, share the video, and—if you’ve done it right—click on your product link. Humor lowers the pressure of a hard sell and creates a space where buying feels fun and easy.
Tips for Making Funny Videos
Start With Relatable Humor
You don’t need to be a professional comedian. The best humor is often simple and rooted in real experiences. If you sell fitness gear, joke about the universal hatred of leg day. If you’re a skincare brand, poke fun at the “pimple that always shows up before a big event.” Keep it light, and keep it relatable.
Don’t Overthink It
TikTok loves authenticity. You don’t need fancy cameras, perfect lighting, or a polished script. Some of the funniest videos are raw and off-the-cuff. Grab your phone, hit record, and let the humor flow. The messier, the better—it makes your content feel real.
Use Trending Sounds and Hashtags
TikTok trends are your best friend. Find a trending sound or hashtag and put your own funny twist on it. This boosts your chances of reaching a wider audience while showing that your brand is in tune with the platform’s culture.
Involve Your Product Naturally
Don’t force your product into the joke—make it part of the story. If you sell cleaning supplies, create a skit about tackling the world’s messiest room. If you run a bakery, joke about your cupcakes being “so good they ruin diets.” Let your product shine without it feeling pushy.
Real-Life Examples of Businesses Winning With Humor
Duolingo
The language app has turned their mascot—a green owl—into a chaotic TikTok legend. From joking about procrastinating lessons to hilariously unhinged skits, their funny videos have made them a favorite on the platform.
Bonus? All that humor keeps their brand top-of-mind.
Ocean Spray
Remember the viral TikTok of a guy skateboarding while drinking cranberry juice? That wasn’t even made by Ocean Spray, but they leaned into the humor with follow-up videos, and their sales skyrocketed.
Chipotle
From burrito fails to jokes about guac costing extra, Chipotle knows how to make fun of themselves—and their audience loves them for it. Their funny TikToks feel like inside jokes, making fans feel connected to the brand.
Final Thoughts: Humor Sells
Funny videos aren’t just for laughs—they’re for growth. They grab attention, spark engagement, and leave your audience thinking, “I like this brand. I want to see more.”
If you’re a business owner, don’t shy away from humor. Lean into it. Make your followers laugh, and they’ll remember you. And if you’re lucky, that laugh might just turn into a loyal customer. So go ahead—start brainstorming, hit record, and show the world your funny side. TikTok can grow your business.
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