Let’s talk about TikTok memes—you know, those little snippets of humor that spread across the internet faster like wildfire. Whether it’s catchy phrases, over-the-top dance moves, or oddly specific jokes, TikTok memes are the lifeblood of the app.
They’re not just fun; they’re cultural currency. If you’re not paying attention to them, you’re missing out on the digital party.
What Are TikTok Memes?
A Quick Definition
TikTok memes are trends, jokes, or ideas shared through short videos. They’re often tied to a specific sound, song, or hashtag and invite users to remix, parody, or recreate them. Think of them as inside jokes that everyone wants to be in on.
Why Do They Matter?
They’re not just funny—they’re insanely powerful. TikTok memes bring people together, build engagement, and turn random moments into viral sensations. Remember the “It’s corn!” kid? His love for corn turned into a global anthem. That’s the magic of a TikTok meme—it turns the ordinary into the extraordinary.
Why TikTok Memes Are Perfect for Businesses
They’re Viral Gold
TikTok memes spread faster than office gossip. When your brand hops on a trend, you’re instantly part of a conversation millions are already having.
They Build Connections
Memes are relatable, which means they humanize your business. A clever take on a trending sound can make your brand feel approachable and in tune with the culture.
Free Exposure
TikTok’s algorithm loves popular sounds and trends. By using a viral TikTok meme, your video has a better chance of landing on the coveted For You Page. That’s free advertising, my friend. And if you're running a TikTok ads campaign, particularly TopView ads, memes are perfect.
How to Use TikTok Memes for Your Brand
1. Stay in the Loop
TikTok trends move fast, so keep an eye on what’s popping. The For You Page is your best friend here. Spot a sound or format going viral? Jump on it before it fizzles out.
2. Put Your Spin on It
You don’t have to copy the meme exactly. Add your brand’s personality. Selling skincare? Use a trending sound to joke about waiting for your acne cream to work. Run a coffee shop? Make fun of your morning rush orders with a meme everyone can relate to.
3. Keep It Authentic
TikTok users can smell a forced trend from a mile away. Don’t overthink it—keep your content genuine and fun. If you’re laughing while you’re making it, chances are, others will laugh too.
Memes That Took Over TikTok
The “It’s Corn!” Kid
Who could forget this viral sensation? A kid talking about his love for corn turned into a song and a whole TikTok meme. Brands hopped on the trend, from snack companies showcasing their popcorn to skincare brands making corny puns.
The “Hot Girl Walk” Trend
This meme encouraged self-love and daily walks with a touch of humor. Businesses selling fitness gear, water bottles, or even podcasts took the trend and ran with it—literally.
“I’m Just a Baby”
This meme featured a kid adorably explaining their way out of trouble, and it spread like wildfire. Businesses used it to poke fun at their “oops” moments, like delayed shipping or out-of-stock products.
Pro Tips for TikTok Meme Success
Timing is Everything
The earlier you hop on a TikTok meme trend, the better. Memes burn bright but fast, so don’t wait too long to join the fun.
Don’t Force It
If a meme doesn’t fit your brand, skip it. There will always be another trend around the corner, so don’t feel pressured to join every single one.
Keep It Simple
TikTok memes thrive on simplicity. You don’t need fancy equipment or a Hollywood budget—just a fun idea and a bit of creativity.
Why TikTok Memes Are a Must-Try for Businesses
TikTok memes aren’t just about jokes and laughs—they’re an opportunity to connect, engage, and go viral. For businesses, they’re a way to show your personality, join global conversations, and reach new audiences. Plus, they’re just plain fun. In fact some of the most viral TikTok ad campaigns were were memes or became memes.
So, what are you waiting for? Grab your phone, scroll through your For You Page, and find a TikTok meme that speaks to your brand. Then, jump in, let your creativity flow, and watch the engagement roll in. TikTok memes aren’t just trends—they’re your ticket to cultural relevance.
* read the rest of the post and open up an offer
