Blogging is very important when it comes to building a brand online. So it is important that you learn whether your website can have a blog. So can you have a blog on Squarespace?
Why are Blogs so Important?
Blogs are very important when it comes to building a website. Websites can rank higher and have more sales when there is a big blogging presence on the website.
When it comes to ranking, blogs are really important. A blog allows you to target more keywords, especially long term keywords. For instance, if you’re looking to sell pet products, you can target keywords for searches that customers search for about looking after their pets. For instance, those selling goldfish can use the long-tailed keyword like ‘how long do pet goldfish live‘ which is one of the top key terms used in Google related to goldfish. This could be a title for a blog post.
By using these keywords, you can build a strong catalog of blog posts that can attract more traffic to your website. In fact, those websites that have strong blogging publishing schedules have 434% more indexed pages and companies who blog will get 97% more links to their website, which helps with ranking on Google.
In addition, blogging can help with results on your website. SEO leads tend to have a 14.6% close rate. In comparison, direct mail like print advertising has a close rate of just 1.7%. About 72% of marketers also believe that content creation is the most effective SEO tactic.
In addition, blog content has been found to improve lead generation by around 70%. Though you should also look at website speed to ensure that you have the best conversion rates.
Can You Have a Blog on Squarespace?
Blogging on Squarespace is very simple. You don’t need to have a website extension to make this work either. A Squarespace website comes automatically with these features. What you really need is a blogging template. However, there are lots of different versions of them. Those that are more corporate might want Harris. Those that are a blogger and want more visual elements might want to try Skye.
Or you might want to look at other options that are available on this list of the 10 best Squarespace templates for bloggers.
Any template that has these features can really help you get the most from your website and blog. But be sure you like the template, once installed on your Squarespace website, you cannot change it.
Final Word: Can You Have a Blog on Squarespace?
Can you have a blog on Squarespace? Yes, and it is a good idea to. It can help you rank higher on Google and other search engines and help you sell more. All you need to do is to start building your Squarespace website with a free trial.
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