Newsletters are an effective marketing tool for e-commerce businesses. They help reach out to customers, keep them updated about new products, promotions, and discounts, and drive traffic to the online store. If running a Shopify store, adding a newsletter button is a simple yet powerful way to grow an email list. This article will walk through the process of adding a newsletter button on Shopify.

Key Takeaways
Adding a newsletter button on Shopify improves user interaction and increases potential revenue opportunities.
Steps include logging into Shopify, editing code, and adding a custom button in the theme editor.
Best practices include making the button visible, using compelling text, and testing different designs to optimize user engagement.

Why Add a Newsletter Button on Shopify?

Adding a newsletter button on Shopify offers numerous benefits. This section will discuss these benefits in detail to provide a clear understanding of why it's a valuable addition to any Shopify store.

  • Builds an Email List: A newsletter button allows customers to subscribe to an email list. This list can be used for marketing campaigns, product updates, and promotional offers. It's an effective way to reach out to customers and keep them engaged with the brand.
  • Increases Customer Engagement: Newsletters are a great way to engage with customers. They help build a relationship with the audience, keeping them informed and interested in the brand. Regular newsletters can help maintain a connection with customers, encouraging repeat business.
  • Boosts Sales: By sending regular newsletters, one can drive traffic to the online store, which can lead to increased sales. Newsletters can highlight new products, promotions, or discounts, encouraging customers to make a purchase.

How to Add a Newsletter Button on Shopify

This section will provide a step-by-step guide on how to add a newsletter button on Shopify. It's a straightforward process that can be completed in a few simple steps.

1. Log in to Shopify Account. Once logged in, navigate to the 'Online Store' section on the left-hand side of the dashboard.

2. Under the 'Online Store' section, click on 'Themes.' This will take to the themes page where the current theme and other installed themes can be seen.

3. Click on the 'Actions' button next to the current theme.

4. Select 'Edit code' from the dropdown menu. This will open the theme editor.

5. In the theme editor, look for the 'Sections' folder and open the 'newsletter.liquid' file. Add the following code where the newsletter button should appear:

<button type="submit" name="commit" class="btn">Subscribe</button>

6. Click on the 'Save' button to save the changes.

Alternatively, one can add a newsletter button using third-party apps. These apps often offer additional features, such as pop-up forms or advanced customization options. To add a newsletter button using a third-party app, simply install the app from the Shopify App Store and follow the app's instructions.

Customizing Your Newsletter Button

Once the newsletter button has been added, it can be customized to match the store's design. This section will discuss how to customize the button's text, color, and size.

  • Change the Button Text: To change the button text, replace 'Subscribe' in the code with the preferred text. This can be anything that clearly communicates the purpose of the button. 
  • Change the Button Color: To change the button color, add a 'style' attribute to the button tag and set the 'background-color' property. This can be used to match the button color with the store's color scheme.
  • Change the Button Size: To change the button size, add a 'style' attribute to the button tag and set the 'padding' property. This can be used to make the button larger or smaller, depending on the desired look.

Best Practices for Newsletter Buttons

This section will discuss some best practices to keep in mind when adding a newsletter button on Shopify. These tips will help ensure that the newsletter button is effective and helps achieve the desired results.

  • Make it Visible: Place the newsletter button in a prominent location where it's easily visible to customers. This could be at the top of the page, in the sidebar, or at the end of a blog post.
  • Use Clear and Compelling Text: The text on the newsletter button should be clear and compelling. It should tell customers what they'll get by subscribing. For example, instead of just saying “Subscribe,” the button could say “Get the latest updates and exclusive offers.”
  • Test Different Designs: Try out different designs and see which one works best for the store. This could involve testing different button colors, sizes, or text. By testing different designs, one can find out what resonates most with their audience.

Conclusion: How To Add a Newsletter Button on Shopify

Adding a newsletter button on Shopify is a simple yet effective way to grow an email list, engage with customers, and boost sales. By following the steps outlined in this article, anyone can easily add and customize a newsletter button on their Shopify store. Remember to make the button visible, use clear and compelling text, and test different designs to maximize its potential.

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