Adding an Instagram feed to a Shopify website is a powerful way for eCommerce businesses to boost engagement, increase social proof, and enhance the overall look of their site. This tactic allows customers to see the brand's personality and connect with it on a deeper level, potentially leading to increased customer loyalty and repeat purchases. In this article, the benefits of adding an Instagram feed to Shopify will be explored, along with the best tools for doing so.
Additionally, a step-by-step guide will be provided on how to add an Instagram feed to a Shopify website, including how to do it without using any third-party apps. By following these tips and strategies, eCommerce businesses can take their Instagram marketing to the next level and drive more sales.
Why You Should Add Instagram Feed to Shopify
Integrating your Instagram feed into your Shopify website can provide numerous benefits for your online store. Here are some reasons why you should consider adding your Instagram feed to your Shopify website:
- Enhance Visual Appeal: Instagram is a visual platform that allows you to showcase your products in a creative and engaging way. By integrating your Instagram feed into your Shopify website, you can create a visually appealing and cohesive brand image that will attract and retain customers.
- Build Social Proof: User-generated content (UGC) is a powerful tool for building social proof and credibility. By displaying UGC from your Instagram feed on your Shopify website, you can showcase your products in real-life situations and provide social proof that your products are trusted and loved by real customers.
- Increase Engagement: Instagram is a highly engaging platform that encourages users to interact with content. By integrating your Instagram feed into your Shopify website, you can increase engagement and encourage visitors to spend more time on your site, which can ultimately lead to higher conversion rates.
- Drive Traffic: By displaying your Instagram feed on your Shopify website, you can drive traffic to your Instagram account and gain new followers. This can help you expand your reach and build a larger audience for your brand.
Tools for Adding Instagram Feed to Shopify
There are various tools available that can help you add your Instagram feed to your Shopify website. Some popular options include:
- Mintt - Instafeed: A user-friendly app that can add minimal and elegant Instagram feeds to your store exactly as you wish, in less than one minute.
- Elfsight: A customizable Instagram feed app that offers various layout options and can be installed in just a few clicks.
- Taggbox: A social media aggregator that lets you collect and display Instagram feeds on your Shopify website.
Adding Instagram Feed Using Elfsight
- Go to the Elfsight website and sign up for an account.
- Select the Instagram Feed app and create a new widget.
- Connect your Instagram account to Elfsight.
- Customize your Instagram feed settings, such as layout, color scheme, and post filtering.
- Generate the Instagram feed code and copy it.
- Go to your Shopify admin panel and navigate to Theme Editor.
- Select the page where you want to display your Instagram feed and add a new section.
- Paste the Instagram feed code into the new section and save changes.
Adding Instagram Feed Without Shopify Apps
- Log in to your Tagshop account or create a new one.
- Connect your Instagram account and choose hashtag as your content source.
- Connect your Shopify store and upload your product catalog.
- Add product tags by selecting Tag products and using the Hotspot feature for multiple tags.
- Customize your feed using Profanity Filter and Auto-Moderation in the Apps & More section.
- Publish your feed by going to Website, personalizing your gallery, saving changes, and generating code.
- Select your gallery type.
- After selecting, choose Shopify as your e-commerce platform
Conclusion: How To Add Instagram Feed To Shopify Website
Integrating an Instagram feed into a Shopify site enhances visual appeal, builds social proof, and boosts engagement, offering a strategic advantage for eCommerce businesses. This method not only deepens customer connections but also supports increased sales and brand loyalty. By leveraging Instagram's visual storytelling and Shopify's robust platform, businesses can significantly elevate their online presence and drive growth
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Keep on reading about Shopify. For example Can You Use Shopify for Donations? and How to Find the Right Shopify Theme. Both courtesy of our very own Shopify Theme Detector
