Are you looking to expand your online store by adding a Shopify store to a subdomain? Setting up a Shopify store on a subdomain can be a great way to create a separate online store for a specific product line, brand, or target audience. In this article, you'll go through the steps to add Shopify to a subdomain and get your new store up and running in no time.

Key Takeaways
Integrating a subdomain with Shopify strategically enhances brand identity and targets specific customer segments effectively.
Correct DNS configuration and domain ownership verification are essential steps for successful Shopify subdomain integration.
Implementing SSL certification secures the subdomain while strategically leveraging SEO can increase its visibility and effectiveness.

Understanding Subdomains

To add Shopify to a subdomain, you need to understand what a subdomain is. A subdomain is a domain that is part of a larger domain. For example, if your main domain is, a subdomain could be Subdomains are useful for organizing different sections of your website, such as a blog or an online store.

Subdomains can also help you to create a more professional online presence by allowing you to use a custom domain name for your Shopify store. This can improve your brand's visibility and make it easier for customers to find your store.

Setting Up a Subdomain

To set up a subdomain, you'll need to follow these steps:

  1. Log in to your domain registrar's control panel.
  2. Create a new subdomain by adding a prefix to your main domain. For example, if your main domain is, you could create a subdomain called
  3. Set up DNS records for your subdomain. This will involve creating a CNAME record that points to Shopify's servers.

Steps to Add Shopify to a Subdomain

  1. Log in to your Shopify account and go to the 'Domains' section in your store's settings.
  2. Click on the 'Add domain' button and select 'Connect existing domain'.
  3. Enter the subdomain you want to use for your Shopify store (e.g., "") and click 'Next'.
  4. Follow the instructions provided by Shopify to update your domain's DNS settings. This typically involves adding a CNAME record that points your subdomain to Shopify's servers.
  5. Once you've updated your DNS settings, click 'Verify connection' in your Shopify account to ensure that everything is set up correctly.
  6. Customize your new Shopify store's theme, products, and settings to match your brand and preferences.

Benefits of Using a Subdomain for Your Shopify Store

  • Keeps your main website and online store separate and organized.
  • Allows you to create a targeted shopping experience for specific products or audiences.
  • Maintains a consistent brand identity across your website and online store.
  • Makes it easy for customers to find and navigate to your online store.
  • Provides flexibility to expand or change your online store without affecting your main website.

Tips for Optimizing Your Shopify Subdomain Store

  • Choose a subdomain name that is easy to remember and relevant to your products or brand.
  • Customize your store's design and layout to match your main website and provide a seamless user experience.
  • Optimize your product pages with high-quality images, detailed descriptions, and clear calls-to-action.
  • Set up email marketing campaigns to promote your new store and drive traffic to your subdomain.
  • Monitor your store's analytics and performance regularly to identify areas for improvement and growth.

Conclusion: How to Add Shopify to a Subdomain

Adding a Shopify store to a subdomain can be a powerful way to expand your online presence and create targeted shopping experiences for your customers. By following the steps outlined in this article and optimizing your store for success, you can unlock new opportunities for growth and revenue in your eCommerce business.

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