How to Build a Landing Page on Shopify?

To build a landing page on Shopify, you have two options: use Shopify's built-in Theme Editor to create a page template from scratch, or install a landing page builder app like Shogun, Pagefly, or GemPages for drag-and-drop design without touching code. This guide covers both methods, what to include on the page to convert visitors, and how to track results.

What Is a Shopify Landing Page?

A Shopify landing page is a focused page designed around a single conversion goal - unlike a product page (which shows one product) or a collection page (which shows many). Landing pages are used for campaign traffic: ad clicks, email links, influencer promotions, and seasonal offers. They remove navigation distractions, present a clear offer, and push visitors toward one action.

The most common Shopify landing page types are:

• Product launch pages - announce a new product with pre-order or launch-day offer
• Sale pages - single destination for a promotional campaign with a countdown timer
• Lead capture pages - email list growth, often with a discount or freebie offer
• Long-form sales pages - detailed persuasion pages for higher-priced or subscription products

Key Elements of a Converting Landing Page

Before building, decide what your page needs to include. The mechanics of building are straightforward - the harder part is knowing what goes where.

• Headline: The first thing visitors read. It should state the offer or outcome clearly, not the product name. "Get glowing skin in 7 days" outperforms "Introducing Glow Serum v2."
• Hero image or video: Show the product in use or show the result the customer wants. Video typically outperforms static images for high-ticket products.
• Single CTA: One button, one action. "Buy Now," "Get the Deal," or "Start Free Trial." Multiple CTAs split attention and reduce conversions.
• Social proof: Reviews, testimonials, user-generated photos, or press mentions. Place at least one proof element above the fold and more below.
• Benefit-focused copy: Explain what the customer gains, not just what the product does. "Save 2 hours a week" beats "Automated scheduling feature."
• Mobile CTA visibility: The CTA button should be visible on mobile without scrolling. Test this before going live.

Building a Landing Page with Shopify's Theme Editor

Step 1: Create a landing page template

1. Go to Online Store → Themes in your Shopify admin.
2. Click Customize on your active theme.
3. From the template dropdown at the top, select Pages, then click Create template.
4. Name your template (e.g., "Landing Page - Summer Sale") and choose whether to base it on an existing template.
5. Click Create template. A blank page template opens.

Step 2: Add sections to the template

• Use the left sidebar to add sections - hero image, text blocks, product cards, testimonials, countdown timers, and more depending on your theme.
• Drag sections to reorder them. Place your hero and CTA first, social proof second.
• Keep the design focused - remove header navigation links if your theme allows it, so visitors can't click away.
• Click Save when done.

Step 3: Create a page using your template

1. Go to Online Store → Pages in Shopify admin.
2. Click Add page.
3. Enter your page title, then under Theme template, select the template you just created.
4. Click Save. Your page is live and using the landing page template.

Building a Landing Page with an App

Shopify's Theme Editor works but is limited - you're constrained by what your theme supports. Landing page builder apps give you more design flexibility, A/B testing tools, and conversion-focused elements like countdown timers, sticky bars, and popups. The three most popular options are:

• Shogun: Best for stores that want rich design control and built-in A/B testing. Plans start around $39/month. Strong template library and analytics dashboard.
• Pagefly: More affordable entry point (free plan available for a limited number of pages). Good for stores just starting out with landing pages. Less advanced analytics than Shogun.
• GemPages: Middle ground - more design flexibility than Pagefly at a lower price than Shogun's top tiers. Popular with dropshippers running product-specific campaigns.

For more options, see our full list of Shopify page builder apps.

How to Track Landing Page Performance in Shopify

Building the page is half the work - knowing whether it's converting is the other half. Here's where to find landing page performance data:

• Shopify Analytics → Sessions by landing page: Shows how many sessions started on your landing page and what percentage of them converted. This is your baseline conversion rate.
• Google Analytics 4 (if connected): More granular - shows time on page, scroll depth, and which traffic sources convert best on that specific page.
• App-specific analytics: Shogun and GemPages have built-in conversion tracking dashboards. If you're using these apps, their dashboard is usually the fastest way to see page performance.
• UTM parameters: Tag the links you send to this page (email, ads, social) with UTM parameters so you can see which campaigns are actually driving conversions, not just traffic.

Set a baseline conversion rate in the first week (3–5% is typical for a warm audience; 1–2% for cold ad traffic). After making changes, wait at least 500 sessions before drawing conclusions.

How to Choose the Right Approach for Your Store

If you're new to landing pages or on a tight budget, start with Shopify's Theme Editor - it's free and functional for basic campaigns. Once you're running paid ads or want to test multiple versions of a page against each other, a dedicated page builder app like Shogun or Pagefly pays for itself quickly by improving conversion rates on ad spend. Either way, keep the page focused: one offer, one CTA, and social proof visible without scrolling on mobile.