Prestashop is a powerful, feature-rich open-source eCommerce solution that is free to get started with. There are two options to use the Prestashop environment for your online store and that is via their own cloud or you can self-host the platform on another web hosting company. The platform is used by 250,000 to 300,000 users around the world. It is currently available in 65 different languages.

While it takes a little bit of work for you to get a Prestashop store running on a server, it does offer a clean, highly efficient website platform for you to sell products.

How Does Prestashop Earn Revenue?

Prestashop has a rather interesting business model in that it prioritizes selling services to customers. This can include themes to help website owners change the look of their website or optional add-ons that can enhance the functionality of the website. There are a lot of sophisticated features of this platform and this makes it a great choice for anyone who is looking to establish an online store whether it is selling digital or physical goods.

Use of Prestashop

The platform is easy to use for anyone. You don’t need prior website experience to use Prestashop. If you do need support there are web developers who can help you to make changes to your website or you can consult several online tutorials. There are videos and more that can help you in almost any scenario.

The main area of using Prestashop is to use the backend dashboard. This is a great feature that is very similar to the Shopify backend or WordPress backend. The admin area has everything you need to manage your website within just a few clicks and the aesthetically pleasing environment will have you building a website within no time at all. In fact, your website could be built within minutes.

Prestashop’s Key Features

There are numerous features that you should know about. Here is a quick list of the basic features.

Cloud or Self-hosted: Within minutes you’re able to host your website on the Prestashop cloud or you can download their software and host it on the server of your choice.
Store Builder: A WordPress like dashboard that offers you the chance to build a feature-rich store with an easy-to-use construction interface.
Shopping Cart: You can integrate your Prestashop website with a variety of payment providers and major shipping companies.
Mobile: All stores built on the Prestashop framework are responsive. This makes it easier for shoppers to use the devices they would like to use.
Marketing: There are inbuilt features to help you market your website on lots of different channels, but it is really food for search engine, coupons, promotions, email integration and more.
International: There are 65 language translations and flexible currency and shipping rules for you to use.
Additions: If you need more, Prestashop offers a variety of modules and themes to help you build the website you need to reach customers and earn revenue.

Final Word: What Is Prestashop?

Prestashop is a great option when you want to build a website for your new business venture. Above is a quick description of Prestashop and how it can help you in your next business idea.