How to Add Free Shipping on Shopify

Are you struggling to increase conversions and customer satisfaction on your Shopify store? Implementing free shipping could be the solution you're looking for. By integrating this feature, you can enhance the shopping experience for your customers and potentially boost your sales.

Curious to learn how you can easily add free shipping to your Shopify store? Keep reading to discover the different methods available and the benefits they can bring to your online business.

Why Offer Free Shipping?

To enhance customer retention and drive sales, incorporate free shipping into your Shopify store strategy. This approach reduces the high cart abandonment rate of 69.99% and gives you a competitive advantage, attracting more customers to your store.

Delivery convenience significantly influences customer loyalty, with 54% of shoppers considering it crucial. Address a major cause of cart abandonment—high additional costs—by offering free shipping. This simplifies the checkout process, improves the shopping experience, and distinguishes your store in a crowded market.

Additionally, offering free shipping simplifies the Shopify shipping process for you as a store owner. With Shopify shipping, you can manage all your shipping needs in one place, making it easier to handle logistics while focusing on growing your business.
 

Factors to Consider Before Offering Free Shipping

Before proceeding with setting up free shipping discounts in Shopify, assess your current shipping rates and evaluate how this new strategy can positively impact your online store's sales and customer satisfaction levels.

To effectively set up free shipping discounts on Shopify, consider the following steps:

1. Choose Your Approach: Decide if you want to offer free shipping through discount codes or set up automatic free shipping discounts based on specific conditions.
    
2. Monitor Cart Abandonment: Keep an eye on how free shipping impacts your cart abandonment rates and adjust your strategy to optimize conversions.
    
3. Enhance Customer Satisfaction: Implementing free shipping can improve the shopping experience, leading to higher customer satisfaction levels and potentially repeat business.
    
4. Drive Customer Acquisition: Use free shipping as a marketing tool to attract new customers and encourage existing ones to complete their purchases at checkout.
    

Set Up Free Shipping on All Orders

Shopify simplifies the process of offering free shipping on every purchase. You can even customize free shipping availability based on specific countries. For instance, you might offer free shipping to customers in the United States while charging international customers for shipping.

Follow these steps to set up free shipping:

1. Go to Shopify admin > Settings > Shipping and delivery.
2. Click Manage beside General shipping rates.
3. For each shipping zone, add the free shipping rate:
   - Click Add rate.
   - Create a name for the rate, like "Free shipping".
   - Input 0 for the Price.
4. Click Done, then Save.
    

Set Up Free Shipping Based on Minimum Order Value

Another option is to offer free shipping when customers spend above a specific amount. This approach helps control shipping costs, particularly for businesses selling lower-priced items.

To set up free shipping based on a minimum order value:

1. Go to Shopify admin > Settings > Shipping and delivery.
2. Click Manage next to the shipping profile where you want to add a free shipping rate.
3. For each shipping zone where you'd like to offer free shipping:
   - Click Add rate.
   - Create a name for the rate, such as "Free shipping."
   - Enter 0 for the Price > click Add conditions.
   - Choose Based on order price.
   - Input a minimum order value.
4. Click Done, then Save.
    

Set Up Free Shipping Based on Product Weight

The final method for offering free shipping on Shopify is based on product weight. As shipping costs rise with increased weight, setting a maximum weight condition for free shipping helps control expenses.

To set up free shipping based on weight:

1. Go to Shopify admin > Settings > Shipping and delivery.
2. Click Manage next to the shipping profile where you want to add a free shipping rate.
3. For each shipping zone where you'd like to offer free shipping:
   - Click Add rate.
   - Create a name for the rate, such as "Free shipping."
   - Enter 0 for the Price > click Add conditions.
   - Choose Based on item weight.
   - Input a maximum weight.
4. Click Done, then Save.
    

Apps to Promote Free Shipping on Shopify

Implement the Free Shipping Bar by Hextom app to display free shipping offers attractively. Use Better Shipping to set custom thresholds, encouraging customers to raise their order values. Boost conversions with the Free Shipping & Hello Bar app, creating visually appealing promotions.

For condition-based free shipping (order value, product category), consider using Shipway. Try Shipping Rates Calculator Plus' to offer personalized incentives based on cart contents. Among the various shipping apps available, these tools stand out for their ability to help you effectively promote free shipping on your Shopify store.