How to Create a Newsletter Popup on Shopify

Newsletter popups are a powerful tool for growing your email list and boosting sales for your Shopify store. However, many ecommerce entrepreneurs struggle to find ways to effectively capture the attention of their visitors and convert them into loyal customers. That's where newsletter popups come in.

These simple yet effective tools allow you to collect email addresses from visitors who are interested in your products or services. By following the steps outlined in this article, you'll be able to create a newsletter popup that will take your Shopify store to the next level.

Why Newsletter Popups are Important

Newsletter popups are important because they allow you to capture the attention of your visitors and encourage them to sign up for your email list. Here are some of the key benefits of using newsletter popups on your Shopify store:

1. Grow your email list: By using newsletter popups, you can collect the email addresses of visitors who are interested in your products or services. This allows you to build a large email list that you can use for targeted marketing campaigns.
    
2. Increase sales: Newsletter popups can also help increase sales by offering special discounts or promotions to visitors who sign up for your email list.
    
3. Reduce cart abandonment: Exit-intent popups can be used to show a newsletter signup form to visitors who are about to leave your site without making a purchase. This can help reduce cart abandonment and increase sales.
    

Choose the Right Tool

Choosing the right tool for your newsletter popup is crucial for its success. Here are some factors to consider when selecting a tool:

1. Features: Look for a tool that offers the features you need, such as customizable design options, targeting and triggering options, and A/B testing capabilities.
    
2. Ease of use: Choose a tool that is easy to use and doesn't require any technical expertise.
    
3. Integration: Make sure the tool integrates with your Shopify store and any other tools you're using, such as your email marketing software.
    
4. Pricing: Consider the pricing of each tool and choose one that fits within your budget.
    

There are many options of newsletter apps available, but some of the most popular are Optimonk and Getsitecontrol. Each of these tools has its own unique features and pricing plans, so be sure to do your research and choose the one that best fits your needs.
 

Set Up Your Popup

After you've designed your popup, it's time to set it up. This typically involves configuring the following settings:

• Trigger: Determine when the popup should appear. There are several options to choose from, including:
• Time-based: The popup appears after a certain amount of time has passed (e.g. 10 seconds).
• Scroll-based: The popup appears after the user has scrolled down a certain percentage of the page.
• Exit-intent: The popup appears when the user tries to leave the site.
   
• Targeting: Choose which pages the popup should appear on. You can choose to show the popup on all pages, or only on specific pages (e.g. the homepage, product pages, etc.).
   
• Frequency: Set how often the popup should be shown to the same user. You can choose to show the popup every time the user visits your site, or only after a certain number of days have passed since their last visit.
   
• Display rules: Set up additional rules for when the popup should be shown or hidden. For example, you can choose to show the popup only to users who are visiting your site for the first time, or only to users who are using a specific device (e.g. desktop, mobile, etc.).
   

Once you've configured these settings, be sure to test your popup to make sure it's working correctly. You can do this by previewing the popup on your site, or by using the tool's preview feature (if available).
 

Test and Optimize

Finally, it's important to test and optimize your newsletter popup to ensure that it's effective. Here are some things you can do to improve its performance:

• A/B test different designs and CTAs
• Track the conversion rate of your popup
• Use analytics to see how users are interacting with your popup
• Make adjustments based on the data you collect
   

Conclusion: How to Create a Newsletter Popup on Shopify

Newsletter popups are a powerful tool for growing your email list and increasing sales for your Shopify store. By following the steps outlined in this article, you can create an effective newsletter popup that will help you achieve these goals. Just remember to choose the right tool, design your popup carefully, set it up properly, and test and optimize it regularly.