Jewelry is a great business market to enter. There are lots of options and niches you can fulfill to differentiate your brand with. For instance, you can sell second hand, handcrafted, kids jewelry, event jewelry or more.
The choice means that you can really give yourself a unique brand. The better differentiation of your brand, the better you can market yourself and sell your products. However, there are lots of steps to the success of your online jewelry business, so follow these carefully to ensure that you’re going to make a good business.
Step 1 – Select Business Model
As previously discussed there are lots of different niches that you can place yourself in when creating a jewelry business. Are you going to sell high-end products or low-value jewelry in bulk. There are lots of options for you to choose from and you have to choose something that you’re happy with.
You can also decide whether you will buy jewelry and sell it on or how you’re going to ship these products.
Step 2 – Branding
Now you can concentrate on branding your business. This includes coming up with a new business name, domain name and branding. You can use tools to help you or hire freelancers to help, but you have to like the end result to ensure that you are going to enjoy promoting the brand.
It is important to also consider your customer base. If you’re targeting children, you need something that is going to appeal to them and their parents.
When you’ve chosen your domain name, be sure that you purchase it.
Step 3 – Hosting
Now you need to select your host. In most cases, your best option would be for Shopify. They have a lot of themes that will be perfect for eCommerce stores and lots of apps that can help. Shopify also comes with an easy-to-use website builder and software. Therefore, for those who are new to the online business world, this is a great starting point.
Step 4 – Build Your Website
Now it is time to build your website. This is a fun and exciting period. Building a website can take time and so you need to be sure that you've sat down and prepared to put in the hours. You should also add new products to your website.
When you’ve finished your website, be sure that you and several other people test it. Without a testing phase, you might miss out on some important details that can put off customers. Collect all the feedback from your friends/family to look through carefully. To get started you need to choose a theme on Shopify, here is a list of the best themes for Shopify.
Step 5 – Market
Now you need to start marketing your website. This is very important because you’ve got to get customers to visit your website. There are many ways you can do this. With jewellery, you can start by using SEO and social media. Social media sites like Instagram and Facebook are going to be great options for you. There are also apps to help you.
There are plenty of SEO apps that you can use for Shopify too. These can improve rankings on search engines which can bring in more traffic to your website. You can expect to get about 60-80% of your website traffic through search engines.
You should spend at least 2 hours a day marketing your new business through different channels. This can help you get your first sale. On Shopify, the average time for your first sale will be about 14 days.
Final Word: How to Start a Jewelry Business Online
If you want to learn how to start a jewelry business online, you can use the steps above to get started. Within 14 days you could be taking your first orders. Remember to check your domain name and business name with the free tools available.