If you’re looking to turn your knowledge into a sellable service, then tutoring is one of the best options. You can sell any skill in an online tutoring business from selling educational materials to selling courses to help people set up their own business. So if you want to learn how to start an online tutoring business, read on below.
Step 1 – Choose your Niche
The first thing that you need to do is to choose how you’re going to operate an online tutoring business. There are so many different models out there, that you can really choose a niche and run with it. Are you going to offer Zoom calls for teaching or are you going to offer learning materials for downloading and email support?
This can really make a difference as it can change who your audience is. For instance, if you choose to pre-record lessons and get customers to watch them later, you can reach a larger market. But customers would expect to pay a lower price.
Alternatively, you could offer one-on-one, tailor-made learning. This can be more expensive for consumers and limits your potential as there is only one of you and you can only teach so many students. It depends on your style of teaching.
Step 2 – Branding
Now you’ve selected your niche and style, you need to create a brand. This is about the name, domain and other branding items. Be sure that you consider what audience you would like to appeal to. If you want to teach English to foreign students, be sure that you’re picking something simple and represents that. If you want to teach children maths after-school, ensure your domain name appeals to them and their parents.
You can use a free name generator and domain name checker to ensure that you’re getting something unique and available.
Step 3 – Platform
Now you need to select a platform to host your website on. Depending on your model there are several options. One of the best would be WordPress there are some great plugins that can be used on that platform to help like this plugin. However, Wix would also be a good option as you can host tutoring sessions on chat/Skype/Zoom and use their appointment setting tool.
All platforms and their advantages and disadvantages, so be sure that you use the right one for you. Also, find out if there are any trials for your website.
Step 4 – Build your Website
Now you need to build your website. When you’re building a website you’ve got to start building trust with audiences. This means getting evidence that you are going to provide a good service to your customers. Think about collecting testimonials from those you’ve worked with before.
In addition, choose payment methods that will offer trust. A good tutoring website can be very simple or very complex and there are plenty of templates and themes that can be used on both WordPress or Wix.
Step 5 – Market
Now you need to market your brand. This should be done through SEO, social media and email marketing. Social media can be really good for marketing these kinds of businesses and you should use both Facebook and LinkedIn.
SEO is really important too. About two hours a day should be dedicated to marketing and this gives you enough time to change aspects of your website for SEO and add a new blog post. Blogging is going to be a great way for you to improve ranking on search engines and build traffic. About 60-80% of your traffic should come from Google or other search engines.
Final Word: How to Start an Online Tutoring Business
If you want to learn how to start an online tutoring business, you can start with the advice above. This is a great set of steps to get going and use either WordPress or Wix to get started. To ensure you have a good brand name, use the business name generator and domain checker to get started.