Gift cards have become a popular choice for both givers and receivers, offering convenience and flexibility. Shopify, the leading e-commerce platform, has made it easy for merchants to offer gift cards to their customers. If you're a Shopify store owner or a customer curious about how Shopify gift cards function, this article will provide you with a comprehensive understanding.

Key Takeaways
1
Shopify gift cards offer a flexible way for businesses to drive sales and customer loyalty.
2
Customers can buy and redeem gift cards easily, while businesses can manage them through the Shopify admin.
3
Gift cards can be customized, used for promotions, and are easy to track, boosting overall marketing efforts.

The Process of Purchasing a Gift Card

Shopify gift cards can be purchased directly from a merchant's online store. Customers can select the desired gift card amount and add it to their shopping cart, just like any other product. During the checkout process, the customer will have the option to enter a personal message and specify the recipient's email address if they wish to send the gift card electronically.
 

Redeeming a Gift Card

Shopify gift cards can be redeemed in a few simple steps:

  • The recipient receives the gift card code via email or physical mail, depending on the delivery method chosen by the purchaser.
     
  • When shopping on the merchant's Shopify store, the recipient visits the checkout page and enters the gift card code in the designated field.
     
  • The gift card balance is automatically applied to the order total.
     
  • If the order total exceeds the gift card balance, the recipient can pay the remaining amount using another payment method, such as a credit card or PayPal.
     
  • If the gift card balance is greater than the order total, the remaining balance can be used for future purchases at the same store.
     

Step-by-Step Creating Shopify Gift Cards

Shopify simplifies the process of creating gift cards, making it accessible even for those without coding or technical expertise. Here's a step-by-step guide to help you get started:

  1. Log in to your Shopify admin dashboard and navigate to Products > Gift Cards.
  2. Click on "Add Gift Card Product" to create a new gift card product that customers can purchase.
  3. Provide a descriptive title, add an enticing image, and craft a compelling product description.
  4. Set the denominations or values for your gift cards. Shopify offers default options based on your store's currency, but you can customize these by adding or removing variants.
  5. Optimize your gift card's search engine listing preview by updating the title and meta description for better visibility.
  6. Manage your sales channels, scheduling, and product organization details as desired.
  7. Click "Save" to finalize and publish your gift card product.

Once created, your gift cards will be listed in your Shopify dashboard, ready for customers to purchase and redeem at checkout.
 

Issuing Single-Use or Reloadable Shopify Gift Cards

In addition to selling gift cards as products, Shopify allows you to issue gift cards directly to customers. This feature is particularly useful for promotions, rewards, or store credit purposes. Here's how you can issue gift cards:

  1. From your Shopify admin, navigate to Products > Gift Cards and click on "Issue Gift Card."
  2. Enter the desired value for the gift card and set an optional expiration date.
  3. Search for an existing customer or create a new one to assign the gift card.
  4. Add a note to explain the purpose of the gift card (this is for your reference only).
  5. Click "Save" to issue the gift card, which will be automatically sent to the designated customer.

You can choose to issue single-use gift cards or reloadable ones, depending on your preference and marketing strategy.
 

Tracking and Promoting Shopify Gift Cards

Effective promotion and tracking are key to maximizing the impact of your Shopify gift card offerings. Consider the following strategies:

  1. Leverage email marketing campaigns, social media platforms, and in-store promotions to raise awareness about your gift cards.
  2. Offer gift cards as incentives for customer loyalty programs, birthday rewards, or holiday promotions.
  3. Cross-sell gift cards at checkout or include them as upsell offers on shipping bills.
  4. Monitor gift card sales, redemptions, and balances through your Shopify admin dashboard for insights into customer behavior and campaign effectiveness.

By implementing a comprehensive promotion and tracking plan, you can increase gift card sales, drive customer acquisition, and foster long-term loyalty.
 

Conclusion: How Do Shopify Gift Cards Work?

Shopify gift cards provide a seamless experience for both customers and merchants. Customers can easily purchase and redeem gift cards, while merchants gain access to powerful tools for managing and promoting their gift card offerings. By understanding the process behind Shopify gift cards, merchants can leverage this popular feature to drive sales, enhance customer satisfaction, and ultimately grow their online businesses.

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