Are you wondering how to start a t-shirt business online? This is a common question as this fashion item is very accessible to many people, regardless of their current capital. There are a lot of options that allow you to take a small amount of money and make a successful business out of the brand.
If you want to learn how to start a t-shirt business online, here are some steps you can take.
Step 1 – Choose a Niche
One of the best things about the t-shirt industry is that there are lots of great niches that you can fulfill. You can buy stock in and sell it online. Or you can offer customized clothing where items are printed at a specialist facility on an as-required basis. The latter can be really good for those with low budgets as you can offer unique products but require no investment money.
The niche will greatly impact the next steps, so you need to ensure that you have this sorted. Think also about your end-user.
Step 2 – Brand Name, Domain and Branding
Now you can start to choose your brand name, domain and branding. This can be a long process but there are things that you should consider when doing this. The first is who your audience is. The end-user of your brand will determine some parts of the branding and name. Those who want to sell children t-shirts might want to have more colorful or pastel colors.
Those who are selling to professionals might prefer a more plain color set. If you sell t-shirts for a specific niche like science-fiction, comic-book, etc. might require a different set of colors for their branding. The name might also be impacted. For instance, if you sold to those who like Doctor Who, then you might prefer to use the name Premium-Doctor-Who-tshirts.com.
You can use this free tool for brand names and this tool to check if the domain name is available.
Step 3 – Website Platform and Hosting
Now you can build your website and choose the hosting. Those wanting to sell online can be well advised to use Shopify. This platform offers you some of the best themes for selling online, shipping options, payment options and more that is easy to use. Those with no experience will have an easier time building a website on Shopify.
Shopify also takes care of the hosting for you.
To help you improve your website, there are lots of apps you can use too.
Once you’ve chosen your website platform and hosting, you can build your website. Think about SEO and conversions when it comes to building your website. The more you can drive traffic to your website and the better your conversion rate, the more money you will generate.
Step 4 – Marketing
Now you can start to market your website. This should be done through SEO, social media and email marketing. You should spend at least two hours a day marketing your business. SEO is about optimizing your content for search engines and this can be helped with several apps, including SEO Doctor.
Social media can also be very important. For fashion, the best platforms will be Facebook and Instagram.
Final Word: How to Start a Tshirt Business Online
You’re just four steps and a few days away from launching your online t-shirt business. Follow the steps above to help you out. If you need help with your business name or domain name, check out the tools on the links provided.