A responsive web design is really important when it comes to the success of your business. But what is a responsive web design and why is it a cornerstone of your success? Find out the answers below.

What is Responsive Web Design?

A responsive web design is one where the design of the website changes depending on the screen size of the user. This is of particular importance when you have lots of users who are browsing your website on mobile devices.

The changes to your website are often characterized by changing the size of particular items, like images and buttons, and also the placement of elements on your website. For instance, those who have blog posts that are often in a column that is three or four wide by six down might find that a responsive website will list these in one long column.

The purpose of the responsive web design is that it makes it easier for the user. Without a responsive design, the website will appear either very small on the screen or the user will have to scroll left to right as well as up and down to use it.

Why is a Responsive Web Design so Important?

There are numerous reasons why a responsive web design is so important. The first is that it gives a good impression to users. Research has shown that as many visits to a website come from a mobile device than those from a desktop.

If you don’t have a responsive website, you can turn customers off your brand and they can leave your website. This can happen for good. This can lose you potential sales that can be useful in the growth of your business.

A responsive web design can also be important for search engines. While the strength of it within rankings is not known, it is thought to be a very powerful ranking feature on Google and other search engines. It can be more important than keywords sometimes.

How Easy is it to have a Responsive Web Design?

Luckily many of the top website design platforms have responsive themes and features as standard. All Shopify themes are highly responsive, as are other third-party themes like Booster on the platform. Most WordPress themes are also responsive, though you might find that some themes are not, especially those that are very old and haven’t been updated for a while.

If you’re using a custom website design package, then you can add in code that can help you change your website to be more responsive. This can be done easily if you have the right development skills.

It is also important to know about your screen resolution and how your website will look at different resolutions. You can check what screen resolution you’re currently running on using this tool here.

Final Word: What is Responsive Web Design?

Responsive web design is one of the most important elements when building a new website. You can see real results in the ranking, traffic and conversion of users on your site when you use a responsive website design.