When it comes to shopping online, one thing that can improve conversions more than anything else is product recommendations. More than a third of all sales on Amazon are from product recommendations and according to this study, adding recommendations on your website can increase sales by up to 50%. So in this article, we look at the best product recommendation apps for Shopify.

What can the Best Product Recommendation Apps for Shopify do for You?

There is lots of evidence to suggest that product recommendations can help you improve your website’s conversion. While the first study mentioned showed that revenues can increase by 50%, that isn’t the only evidence. Other studies have shown that the impact of product recommendations can be much higher.

Research has shown that personalized product recommendations can improve revenues by up to 300%. Conversions can also be increased by 150% and the average order value can increase by 50%.

Using one of the apps can be a massive saving too. One study showed that building your own unique recommendation system can cost up to $12,000. This would require a lot of upselling to make the work worthwhile. In contrast, you can get a good Shopify app for free or just a low monthly subscription. Those that require a monthly subscription are going to offer you more features than free options.

So what are the best product recommendation apps for Shopify? Here is our selection.

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Product Recommendation Quiz

This app allows you to create an automated sales funnel for your store with no third-party integration. What it does is that it allows you to build a quiz by asking customers a set of questions that can then turn into a product recommendation that is personalized for the customer. The app can also be used to recover abandoned carts as you collect the email from the customer. The email can also be used for email marketing.

The app works like a personalized shopper for your store, is completely automated and improves customer engagement. Research has shown that guidance can help improve sales and customer satisfaction.

The app includes an easy-to-use quiz builder. You can define the questions you ask, personalize the recommendations and then choose how to display the questions. The app allows you to connect the email capture to your CRM.

Product Recommendation Quiz Highlights:

  • Easy-to-build quizzes can be added to your website.
  • Improve your website’s conversion.
  • Is a simple plug-and-play system.
  • Offer personalized product recommendations for customers.

Product Recommendations‑Crafty

The app will display new arrivals, recently viewed and recommended products on the product page to improve sales. You can customize the location of the widget to be anywhere on the product page you would like to display the new products.

The app uses an AI-based product recommendation system to offer the best products to your customers. There are also options to vary the products that are offered on each product page. You can also display the information on your product page, collection page, homepage and cart page.

The app can use best-selling products, featured products, recommended products, manually selected products, recently viewed products and more. You can also limit the number of products displayed on desktops or mobile devices.

Product Recommendations‑Crafty Highlights:

  • Shows a set of products based on your settings.
  • Limit the number of products that are displayed on your website.
  • Showcase the widget on most pages across your website.
  • Simple, one-click installation.


Vitals is one of the best apps that can be included on your website. There are more than 40 apps that can be utilized on your store for better revenue and performance of your website. The features included within this multi-feature app include recommended product options. This recommends products that customers have bought with the product that is on display. The system will look familiar to most customers as it looks very similar to the Amazon option.

There are other ways that you can improve your website. For instance, you can add a wheel of fortune game to help you add more contacts to your mailing list. When the customer adds their email address, they can spin a wheel to win a price. This adds an element of gamification to your website. There are also ways to add more contacts to your mailing list with a popup window and MailChimp integrations.

There are other ways that you can get your site to convert more traffic. For instance, you can add bundles, countdown timers, pre-orders and more. You’re also able to rank higher on Google and other search engines through numerous features.

Vitals Highlights:

  • Offers a recommended products option to your website that allows for customers to have better experiences.
  • Add product bundles to your store that can include recommended products.
  • Add urgency to your website to help you improve your website conversions.
  • Use chat features to help you improve your website’s customer service.

Sales Rocket

This app is very similar to Vitals with lots of different features that are available for you to improve your website’s performance. There are more than 35 features of this app to take your website to the next level. One of the most fantastic features is the product recommendation feature which includes the best products based on past consumer purchasing behaviors. Using this app can help you increase sales on your website.

The app has lots of features that can help you improve conversions. For instance, there are sales popup notifications that add FOMO as well as the shipping bar that creates urgency. You can add more nudges through stock countdowns, countdown timers and delivery by notifications. You can also add more lead capture forms with popup options. There is also a wheel of fortune option on this app.

Sales Rocket Highlights:

  • There are more than 35 features that can be included on this app for your website.
  • Show the best products that you recommend to customers.
  • Create urgency and the fear of missing out on your website to help improve conversions.
  • Lower the number of carts that are abandoned with lots of features.

Also Bought • Recommendations

One of the biggest eCommerce stores that has shown how successful recommended products can be is Amazon. On this app, you can replicate that success with personalized recommendations offered to the customers. There are numerous ways that this can include within your store and the state-of-the-art AI can use advanced techniques to populate recommended products and help you convert more customers.

There are ways you can place your recommendations on the website. And if you’re looking for an excellent choice in the products, the app can do this for you. In addition, you can manually select the products with ease. A manual list is a perfect option for ensuring that you’re upselling the right products if you know what would be best. But it isn’t always the best for improving sales because your judgment doesn’t always seem unbiased.

The AI system is effective at recommending products and is known to increase sales.

Also Bought – Recommendations Highlights:

  • The AI can automatically select the perfect product recommendations to improve conversions.
  • Show product ratings for recommendations, and use a review app to improve your website’s conversions.
  • Limit the number of recommendations that are presented to the customer.
  • Create your own manual recommendations.

Also Bought Cross Sell

This app allows you to use the Amazon style of ‘also bought’ to promote products in a fantastic bundle style that convinces customers that they could buy more. The app allows you to add social proof to your website by showing that other customers have made a purchase and that they purchased a set number of products.

By using past behaviors you can improve the number of successful transactions. However, there are some great ways that you can customize the app. You can choose the number of products in the recommended list. Or you can change the title, color, background settings and more.

You can also preview any design changes or recommendations that you have through a preview button. This allows you to be sure that you’re happy with the final output of the app.

Also Bought Cross Sell Highlights:

  • Create a frequently bought together system similar to Amazon’s.
  •  It is really easy to install and customize, no developer skills are required.
  • This app will help improve your website’s revenues with ease.
  • Customize the recommended area with ease.

Recomatic Related Products

This app allows you to make the right and profitable product recommendations for customers. You can increase customer retention and improve order value within the business. The app uses lots of features on the website design to add recommendations across the website. This can include sliders that can be placed anywhere on the website. Or you can display the recommendations as a popup.

This app allows you to build a strong marketing workflow for your website and improve your conversions. You can upsell, cross-sell and sell recommended products with ease and without any input from you. Therefore, you can focus more on servicing your customers with ease. And you can also build more traffic to your website.

There are also ways that you can build your own product recommendation rules. This can be useful for website owners that like to have more control over what is sold in a bundle.

Recomatic Related Products Highlights:

  • The AI uses the past behaviors of customers to set recommendations.
  • Use popups or sliders to display the best products for customers.
  • Make the most of sales with better revenues and higher average order value.
  • Add more control and personally set the recommendations.

Wiser - Personalized Recommendations

Wider is used by numerous brands across Shopify and Shopify Plus to help them grow their revenues. Some of the big brands that are used include Kappa USA, Unilever, Gym Plus Coffee and others. These brands have seen conversion rates improve by more than 30%.

The app can offer these customers the best-recommended products. There are numerous ways this is done from an ‘also bought’ widget that can be placed on numerous pages across the website including on the home page, product, cart and thank you pages. There are other pages that can have the recommendations added to them too.

Recommendations can also be shown by the products that are related to the browser’s history and what they’re currently looking at. These can be based on similar collections, tags, product types and more. The app can do the work for you or you can manually set the recommendations if you think that would be more successful.

The app is really easy to install on any Shopify website. Just one click and you’re ready to get started with the app.

Wiser – Personalized Recommendations Highlights:

  • Send personal product recommendations to customers with your favorite email marketing system.
  • Integrates with MailChimp with ease.
  • Simple to install, no need to have any technical skill or developer knowledge.
  • This is used by some of the biggest brands on Shopify Plus and basic plans.

LimeSpot Personalizer

LimeSpot Personalizer is a great option for Shopify store owners who want to make personalized product recommendations to customers. The recommendations can be made on the website or through numerous outbound marketing options like mobile, email and other adverts.

The app works immediately after you’ve installed the app with an analysis of past behaviors of customers. Then the app will create a list of recommended products. There is no need to create your own list for the app to use. To keep the list current, the app will regularly review the list, looking at the latest behaviors and making adjustments where required.

To help with conversions, you can customize the recommendations widget on your website. You can change the layout, design, content, color and even where it is placed on your website. These changes are easy to do and it doesn’t take an experienced developer to get started.

The app also offers A/B testing so you can see which offers are better or which designs yield more conversions.

LimeSpot Personalizer Highlights:

  • You can A/B test your widget designs to see which has the best conversion rate.
  • Everything is done automatically, making it easier for you to run your business.
  • You can send recommendations directly to customers through any third-party email system.
  • There are no technical skills required to help you operate the app.

Smartr Recommendations

Smartr is a great app that allows you to calculate and display the best product recommendations for your customers to look through. There is a powerful AI algorithm that can assess the past behaviors of your customers and then detail a list of the best products to recommend to the next customer on your website. Therefore, you can see a real improvement to your website and higher profits.

The AI is perfect at analyzing past behaviors and will not just see what is profitable, but also what is most profitable for your business. The app doesn’t waste time, it works immediately after installation.

Smartr Recommendations Highlights:

  • One of the more basic Shopify product recommendation apps you can use.
  • Use an AI to analyze past orders and behaviors to generate recommendations.
  • Display recommended products at the bottom of product listings.
  • Easy to install and use on your website.

Final Word: The 10 Best Product Recommendation Apps for Shopify

Above are the best product recommendation apps for Shopify. These can help you to improve your website’s performance and help your store to earn more online. Which of these apps will you use?

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