Design Intelligence in 2025

Alright, let’s talk about building a website. Not the theoretical, “Wouldn’t it be nice?” kind of talk. The real kind. 

The kind where you, a business owner, sit down and stare at a blank screen, wondering how in the world you’re supposed to turn this into an actual website that doesn’t look like it belongs in 2007.

You could hire a web designer, sure. But that means spending money you’d rather keep. 

You could try one of those free website builders, but most of them look, well… cheap. 

And then there’s the option where you just don’t have a website. But in 2025? That’s like opening a store and refusing to put up a sign.

This is where Squarespace Design Intelligence comes in. It’s not just a website builder. It’s an AI website builder. And yeah, “AI” gets thrown around a lot these days, but this is the real deal. 

It’s not making weird, soulless art or giving you the same five-word blog post responses—it’s actually making building a website feel… easy.

Meet Blueprint AI: Your New Web Designer

Blueprint AI is Squarespace’s answer to the “I have no idea what I’m doing” problem. Instead of forcing you to sift through a million templates and mess around with endless design choices, it asks a few simple questions about your business.

What do you do? What colors do you like? Any specific features you want? That’s it. 

Based on your answers, Blueprint AI builds your entire website—a website tailored to your business, your brand, and your style.

For people who hate decision-making (or just don’t have time for it), this revolutionizes their website building experience. It cuts out the stress and delivers something that looks polished right from the start. 

No more choosing a theme and then realizing it’s not actually what you wanted. 

No more getting stuck in a design rabbit hole. Just a site that actually looks good.

The Layout Switcher: Because Change Is Good

Ever set up a website, stare at it for a minute, and think, “Eh. It could be better”? That’s exactly why the Layout Switcher exists.

Normally, changing a site’s layout means dragging and dropping things around until you either make it better or completely break it. 

But with Squarespace’s Layout Switcher, you can flip through different designs instantly. It’s like trying on outfits, except for your website.

Click. New layout. 

Click again. Another one. 

Didn’t like that one? Go back. 

It’s instant. It’s painless. It’s how website building should work.

AI-Generated Website Copy: Because Writing Is Hard

If designing a website feels tricky, writing for it is worse. 

What do you even put on an “About” page? How do you make a “Contact” page sound like something more than just an email address? 

What if you’re trying to sound professional but your brain keeps spitting out phrases like “We’re totally awesome, dude”?

That’s where AI Website Copy comes in. Instead of staring at an empty text box, you give it a prompt, and it writes something for you. 

Want a friendly tone? It’s got that. 

Need something a little more formal? Done. The AI generates text that actually sounds human, not like some robotic mess of words.

And if you don’t like what it comes up with? You can tweak it, re-roll it, or adjust the tone until it’s perfect. It’s like having a copywriter in your back pocket, minus the invoice.

Who Is This Actually For?

Honestly? Anyone who needs a website but doesn’t want to spend weeks building it.

• If you’re a small business owner who just wants a professional site without hiring a designer, this is for you.
• If you’re a freelancer who wants to look legit but doesn’t know the first thing about web design, this is for you.
• If you’ve got an idea and just need a site up fast so you can test the waters, this is for you.

Basically, if “making a website” has been on your to-do list for more than a month, this is for you.

How Squarespace’s AI Website Builder Solves Real Problems

Let’s get real for a second. A lot of website builders claim to make things “easy,” but then you end up buried in menus, tweaking settings you don’t understand, and spending hours trying to make your homepage look right.

Squarespace actually fixes that.

1. Problem: You don’t know where to start.

Solution: Blueprint AI does it for you. It builds a site based on what you need, not some generic template you have to force-fit into your brand.

2. Problem: You want options, but not too many.

Solution: The Layout Switcher gives you different designs instantly. No endless
tweaking—just pick what looks best.

3. Problem: Writing your website is the worst part.

Solution: AI Website Copy does the heavy lifting. You get professional-sounding text that matches your brand, without the writer’s block.

4. Problem: You need to get online fast.

Solution: This whole system is designed to get you a website in minutes, not weeks.

The Viral Angle: AI Meets DIY

You know those TikToks where someone makes a website in under five minutes and people in the comments are losing their minds? 

That’s where this is headed. Fast, effortless website building is about to go viral.

Why? 

Because people want instant results. 

Nobody wants to spend hours tweaking fonts and adjusting margins. If someone can build a full website while waiting for their food to heat up, that’s going to turn heads.

And let’s not forget the rise of AI-generated everything. 

People are using AI for art, music, even entire businesses. Why not websites? 

Squarespace’s AI Website Builder isn’t just another tool—it’s part of a bigger shift where AI is making complicated things ridiculously simple.

Why This Matters for Business Owners

If you’re running a business, your website isn’t just a website. It’s your storefront, your marketing hub, your sales pitch, all in one. 

And if it looks bad? Customers leave. 

If it’s confusing? They give up. 

If it takes too long to make? You never launch at all.

That’s why having an AI website builder that does the work for you isn’t just convenient—it’s necessary. It saves you time, keeps things professional, and gets you online faster than ever.

And hey, if AI can help write this article, it can definitely help build your website.

So, Should You Try It?

If you’re tired of staring at that “Create a website” task on your list, just do it already. Let Blueprint AI set everything up. Play with the Layout Switcher. Let AI Website Copy handle the words. 

Worst case? You tweak a few things. 

Best case? You have a fully functional, professional-looking website in minutes.

No stress. No endless decision-making. No excuses. Just a real website—finally. Try it now. Your business (and your sanity) will thank you. Sign up to Squarespace now and use coupon code OKDIGITAL10 for 10% off.