One of the biggest concerns that large brands have when they are looking for a new host, is whether or not the host they’re using can handle the high levels of traffic they are expecting/hope for. So, how much traffic can Squarespace handle? Is there a performance issue when traffic levels get too high and is there anything that you can do about it?

How Much Traffic can Squarespace Handle?

Squarespace is hosted on its own servers. This is a significant benefit to many because they have an in-house team that can support the deployment, maintenance and repairs of the servers to make sure that they’re working perfectly. When you are using the servers of other hosts, sometimes there is a third-party host or a reseller that means they don’t have access to the servers themselves.

With Squarespace there is the infrastructure and support available that allows you to build a website that can have high levels of traffic. There are already lots of brands that are using this platform for higher levels of traffic. Some of the sites that are available on Squarespace are already receiving millions of website hits per day.

And the more traffic that you get, the more revenue that you will earn from your brand.

Built for Traffic

While Squarespace doesn’t like to say it, there is an infrastructure on Squarespace that allows for as close as 100% uptime as you’re likely to get. The servers they’ve built host their own website and there are features in the server that protect the websites from lots of possibilities including traffic spikes. One such possibility is a huge traffic spike that is seen after a marketing push. For instance, when there are Super Bowl adverts others visited Squarespace. However, their servers remained active and working well.

However, that doesn’t mean that your website is impervious to all mistakes. There are lots of things that can cause your website to not handle large amounts of traffic. For one thing, it might be that you have images that are too large or not optimized for search engines.

Or perhaps you are using the wrong keywords, bad metadata or something else. It is important to realize that more web presence doesn’t always offer you better results.


One of the benefits of Squarespace is that they understand that high levels of traffic can often cause a security concern. There are several types of ways that websites are vulnerable. For instance, there are potential intruders, DDoS attacks and more.

For those that are tech-based, Squarespace offers lots of benefits that can help you build a better, more secure website. However, there are other security measures that you should take to protect your store. When you have more than one website on an account, when someone hacks into your account, then they can gain access to every website.

Final Word: How Much Traffic Can Squarespace Handle?

How much traffic can Squarespace handle? The answer is a lot. There are sites with thousands or millions of visitors every month. So if you’re looking for a big brand with an eCommerce template, Squarespace could be a good option for you.

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