The 10 Best Squarespace Templates for Fashion

Wells

Wells is a strong choice for fashion brands that want to combine product pages with brand storytelling in a single template. The portfolio-style layout gives you the flexibility to build pages for individual clothing lines, campaign edits, or lookbook-style galleries alongside your standard shop pages -- without needing a separate tool for each.

Video support is a genuine advantage for clothing brands using Wells. You embed video by dropping a URL directly into the page editor and Squarespace handles the rest. This makes it straightforward to add brand campaign footage, runway clips, or styling videos to product or editorial pages without any technical setup. The same drag-and-drop approach applies to images from external sources, and uploading your own product photography is equally simple.

Wells works particularly well for brands launching their first Squarespace store that need both a functional product catalog and brand-building pages from day one. You are not choosing between "eCommerce template" and "portfolio template" -- Wells handles both in one structure. The social media connections are built into the template, so linking to your brand's Instagram or TikTok takes a few clicks rather than a custom integration.

Wells Highlights:

• Portfolio-style layout supports both product pages and brand storytelling pages in one template.
• Video embeds via URL, useful for campaign footage and styling content on product pages.
• Access to Unsplash free image library for filling editorial or lookbook sections quickly.
• Full eCommerce with direct product sales, cart, and payment processing built in.

Kent

Kent's clean grid layout is well-suited to structured product catalogs where clarity and browsability matter more than bold visual impact. If your clothing store organizes products by category (shirts, outerwear, accessories), the grid format makes it easy for customers to scan and compare items without unnecessary distractions on the page.

One underused advantage of Kent for clothing brands is the built-in blog. Publishing editorial content -- style guides, outfit-of-the-week posts, or seasonal trend roundups -- directly on the same site where you sell builds organic search traffic over time. Many clothing brands treat their website as a product catalog only, and Kent's structure makes it easy to add a content layer without making the site feel messy or unfocused.

Kent also includes cover pages and portfolio page types that can serve as lightweight lookbook sections. You can build editorial product groupings, campaign pages, or seasonal drops using these page types without a third-party app, which keeps the site structure clean and the load times fast. For brands that want a polished, editorial feel without a heavy design footprint, Kent sits comfortably in that space.

Kent Highlights:

• Clean grid layout works well for structured catalogs organized by category.
• Built-in blog supports editorial content like style guides and outfit posts that drive organic traffic.
• Cover and portfolio page types let you build lookbook sections without third-party tools.
• Fast load times and straightforward customization, suitable for brands without a technical team.

Bedford

Bedford's sidebar navigation combined with a scrolling index structure makes it a practical choice for clothing brands that want customers to browse by category without loading new pages for each one. The sidebar stays visible as a customer scrolls, so they can move between product categories (tops, bottoms, accessories) without losing their place or returning to the top of the page.

The scrolling index is specifically useful for seasonal drops or curated product ranges. Instead of paginating products across multiple pages, you can display an entire seasonal collection on one long page. This reduces the number of clicks between landing and purchase, which matters at every price point but particularly for brands running time-sensitive drops where friction slows conversion.

Bedford's full-width hero image sections and video support signal premium quality before a customer reads a single product description. For luxury and editorial clothing brands, this first impression carries real weight. The template's structure -- sidebar, scrolling index, full-width imagery -- also lends itself to a clear brand hierarchy: the sidebar defines your categories, the hero communicates the brand's aesthetic, and the index delivers the product.

Bedford Highlights:

• Sidebar navigation keeps product categories accessible throughout the browsing experience.
• Scrolling index displays a full collection or seasonal drop on a single long page, reducing clicks to purchase.
• Full-width hero images and video support reinforce premium brand positioning before the customer sees a price.
• Built-in call-to-action buttons for promoting new drops or seasonal sales without editing the core layout.

Galapagos: eCommerce Squarespace Template

Galapagos is a modern eCommerce website template that is sleek, sophisticated and professional. Therefore, you can build your relationship with customers with a good looking design. The minimalistic design features a lot of good features that can help you rank your website high and give a great experience to users, without having to know much coding. The template is also perfect for advertising products on your homepage.

There are numerous features that are great for this template and why it should be considered. For instance, there is a quick view that can speed up the purchasing process for customers and allow them to view and add products to the cart quicker. There is also the integrated Squarespace shopping cart system. There is also a secure payment processing system on this template.

This is one of the best options when it comes to building an eCommerce website. There are three menus available to help with navigation. There's one at the top that allows the guest to view the entire website and another one above featured products that can help the customer to browse products and there is a final menu in the footer.

Galapagos Highlights:

• One of the best eCommerce Squarespace templates that can be used.
• Use the Quick Look feature to help get the guest to customer status quicker.
• Use the Squarespace payment processing system to build trust with your audience quicker.
• Is a fast and responsive template for all-around better performance.

Indigo

Indigo is a lovely template that can take your clothing eCommerce store to the next level easily. You can highlight your best products with ease thanks to the big product images that can include the product name and price as the customer hovers over them with their mouse. This feature allows you to get the customer interested in your clothing lines before they see the price.

To help with navigation there is a sidebar menu that is stylish. This includes a newsletter sign up box that can help you subscribe guests to your mailing list. Email marketing is one of the most important digital marketing channels and can really help your brand to grow. There is also an area for the guests to subscribe at the bottom of the page.

You'll also be able to grow your social media following using the social media buttons that are to the right of the screen. Connect to numerous social media channels with ease.

Indigo Highlights:

• Fast and responsive eCommerce theme for Squarespace.
• Lots of ways to subscribe guests to your mailing list.
• Great navigational control on your website.
• Social media links that can help grow your social following.

Hyde

Hyde features a design that will put your clothing lines at the front and center of your website with big featured product images in a long-scrolling layout. The parallax effect is a great option for eCommerce and the large product images focus attention on the website with complimentary white space that doesn't distract your audience.

The Shopping cart is situated in the top right and there are options to subscribe the customers to your mailing list. With a good mailing list you can be sure that your revenues will grow no matter what part of the clothing niche you're a part of.

Hyde Highlights:

• A very visually impressive and dedicated theme.
• Compatible with eCommerce functions and can help you sell online.
• Has lots of white space to ensure your products take center stage.
• Uses the parallax effect to great use and impact.

Mercer

This is a catalog style template that allows you to feature your products in a unique product grid layout that is perfect for selling clothing online. There are a lot of brand introductions on this template that allow you to build a personable website that is perfect for building trust and telling emotive storytelling.

This clothing eCommerce website is a great one for those who have a boutique or physical store. It has Google Maps integration that allows you to direct customers to your physical location. This can be very important for some brands and even if you don't have an open location, you can show where you deliver to or the area that you service.

The template also includes a parallax scrolling effect on your website that is stunning and can help to convert more on your website. In addition, you can keep your website up-to-date and make shopping easy on your website with a dedicated stocklist page.

Mercer Highlights:

• Has a specific page for your brand's clothing lines to be promoted.
• Allow visitors to find directions to your physical store using Google Maps.
• Parallax scrolling effect on your website that can help you with website performance.
• Great for website page speed and ranking on Google.

Supply

Supply is an eCommerce template that features great navigation on a minimalist design that will display your clothing lines in a grid style. The template is completely user-friendly that allows you to have categories that your customers can switch between to find the best products for them.

The product pages are excellent and can really help you to sell your products. There is an effective scrolling image gallery that can showcase your products in finer detail and help you convert more of your visitors. At the same time, there are call-to-action buttons that can help with conversions. These can stay static.

Supply Highlights:

• An easy to use template that allows you to categorize your products.
• Minimalist designs that can help you have a fast loading website.
• Call-to-action buttons you can use.
• Scrolling image gallery on product pages.

Pedro

Pedro is a great option if you're looking to create a brand around your clothing lines. It has a darker color scheme than most eCommerce templates on Squarespace but there are lots of ways that this template can help you build a strong following online and help you get more sales.

For one, there are engaging product previews. This can include unique video backgrounds that can help you sell features of the clothing and give customers more realistic expectations. There are also product thumbnails that can help you build a strong row of images for your clothing.

Pedro is the perfect template for clothing and is highly recommended template for that purpose.

Pedro Highlights:

• Background videos to help you showcase your products.
• Product thumbnails to showcase the best product images you have.
• Loads fast on all devices and browsers.
• Potential for high ranking that can help you bring in more traffic.

Hester

Hester is a modern template that is perfect for all online stores that can be customized to fit a range of niches and styles, including a fantastic, but simple, section that uses the best colors to help you make your products stand-out on the page. This tactic can help your customers stay on the page and keep scrolling down the website with a bold, clean layout that is perfect for loading and ranking on your website.

This template can automatically include a 'shop now' call to action on the homepage. This can direct customers on your website to the featured products section. This can help you to showcase your favorite products that can be best sellers. You can also have an 'about us' page and there is a blog that can help your ranking and promoting your brand to customers.

The template also includes a subscribe call to action area on the homepage. Therefore, you can grow your business with the use of some email marketing. This can be a really important way to monetize your website and improve revenues.

Hester Highlights:

• Lots of call to actions to get your visitors to engage with the website.
• Perfect eCommerce template that is well-liked.
• Dedicated blogging and about us pages to help you create a brand image.
• Email marketing integration that can help you keep audiences coming back for more clothing items.

Which Squarespace Fashion Template Is Right for Your Clothing Niche?

Not every clothing brand has the same needs. Here's a quick guide to matching template to niche:

• Streetwear brands: Supply or Hyde, both lead with large product images and a bold, grid-forward layout that suits graphic tees, hoodies, and drop-style releases.
• Boutique or luxury fashion: Kent or Bedford, editorial design with video support and a polished feel that builds brand credibility before the customer clicks "buy."
• Print-on-demand or custom clothing: Mercer or Hester, storytelling-first layouts that let you explain your process and build a personal brand around your designs.
• Wearable art or illustrated clothing: Pedro or Indigo, portfolio-style product displays that put individual pieces front and center.
• Large product catalogs: Galapagos, purpose-built eCommerce template with a quick view feature and three-tier navigation for stores with 50+ SKUs.

Which Squarespace Template Suits Your Brand's Price Point?

Beyond niche, your brand's price point shapes what the template needs to do. A budget fashion brand needs fast browsing and a frictionless add-to-cart flow. A luxury brand needs the template to signal quality before the customer reads a price. Here's how the 10 templates map to different market positions.

Budget and fast fashion brands: Supply, Galapagos. Both prioritize clean product catalogs, quick browsing, and a short path to checkout. The Galapagos quick view feature means customers can add items to cart from the category page without a full page load, which suits shoppers who want speed over editorial experience. Supply's minimalist grid handles large product ranges without visual clutter.

Mid-range boutiques: Indigo, Mercer. These templates balance a solid product grid with space for brand narrative. Indigo's sidebar newsletter signup is prominent on every page, which supports boutiques that grow through email campaigns and seasonal promotions. Mercer adds Google Maps integration, useful for boutiques with a physical location alongside their online store.

Luxury and editorial brands: Bedford, Kent. Full-width hero images and video support in both templates communicate premium quality before the customer clicks on a product. Bedford's scrolling index is particularly well-suited to luxury brands that release products in curated seasonal drops rather than always-on catalogs. Kent's editorial page types support lookbook-style storytelling without extra plugins.

Streetwear and drop-model brands: Hyde, Supply. Bold imagery, high-contrast layouts, and scarcity-friendly structures make both templates a natural fit for drop-model releases. Hyde's parallax scrolling and large product imagery create the kind of visual energy that streetwear audiences expect. Email capture is built into both, which matters for brands that announce drops to a subscriber list before going public.

Print-on-demand and custom clothing: Hester, Mercer. Customers buying custom or print-on-demand clothing need to understand the process before they buy. Hester and Mercer both have homepage structures that support brand storytelling and process explanation upfront, which builds the trust a first-time buyer needs before committing to a custom order.

Squarespace vs Other Platforms for Clothing Stores

Squarespace templates are purpose-built for visual brands, but they aren't the only option. Here's how it stacks up for clothing specifically:

• Squarespace vs Shopify for clothing: Shopify has more third-party apps and a larger app store for clothing-specific tools (size charts, try-before-you-buy, loyalty programs). Squarespace is better for brand aesthetics. If your priority is visual storytelling, Squarespace wins. If you need advanced inventory management or a large app ecosystem, Shopify is the stronger choice.
• Squarespace vs Wix for clothing: Both offer fashion-oriented templates, but Squarespace has a reputation for cleaner design and better image quality out of the box. Wix gives more drag-and-drop flexibility but at the cost of design consistency.
• Squarespace for print-on-demand: Squarespace integrates with Printful and Printify, making it a practical option for custom clothing brands that don't hold inventory. See our guide to Squarespace print-on-demand for setup details.

Final Word: The 10 Best Squarespace Templates for Clothing

Selling clothing online is a great niche to be in. Many people love fashion and enjoy looking at the latest trends online. They also appreciate being able to buy them quickly. Using one of the best Squarespace templates for clothing is a great way to get your brand online. It can also be a good way to monetize your website and advertise your latest lines. So which of the ten above will you use?

And if you've found a Squarespace website that you like the look of and want to know what theme they're using, you can use this detector here.

Visual artists who sell wearable art, printed designs, or illustrated products alongside clothing lines may also find our guide to Squarespace artist templates useful, several of the portfolio-first layouts handle creative product sales as well as fashion.

For a deeper look, see our complete guide to How to use Squarespace.